ALEXANDRA HERNÁNDEZ GAIL

Graduate in Journalism, Advanced Image Technician, Master’s Degree in Television Journalism, Certificate in Dramaturgy and trained in Digital Marketing. She began her love affair with the audiovisual world in 2008 working as a cultural journalist in various communication media until 2014, including the Europa Press agency and Televisión Española. In 2015 she started working as a cultural press agent, being the head of press for the distribution company Vértice Cine until 2019. After this stage and until her incorporation in LAZONA Pictures in January 2024, she has continued to develop her working career from her own communication agency, Hayeda Cultura, in various cultural projects related to music, theatre, exhibitions… but especially dedicated to cinema, with clients such as the Academia de Cine, independent distributors such as Surtsey Films, Sideral Cinema, Barlovento Distribución, Vitrine Filmes or Vercine, and with production companies such as Morena Films, Urresti Producciones, ATM Producciones or Factoría de Creación de TAI.

Also collaborating with agencies such as Relabel Comunicación (in the communication of events such as the Odeon Awards, the Seville Film Festival or the MiM Series and projects of distributors such as Universal Pictures and Filmax), Zenit Comunicación (in the communication of events such as the Platinum Awards, José María Forqué, Iberseries or GYGNUS, as well as various film projects), Olaizola Comunica (press for various Filmax films and support for Diagonal TV series) or Flamingo Comunicación (press and social media for Vercine films and events such as Another Way Film Festival or Rodando Páginas). She has also managed press for artists, as press manager for Bedelka Talent and various independent musicians.